Patient Record
User Research: J ioSphere
From Insights to Impact
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About - Understanding User Personas and Product Insights for Jio Sphere.
This project was a comprehensive UX research effort aimed at deeply understanding real-world user behavior and expectations regarding the JioSphere product.
Timeline
1 month
Role
UX Research
(Insight Analyst)
Tools Used
Figma, Adobe XD, Miro
Google Docs, Google Forms
Microsoft Workspace
CURRENTLY, THE PROBLEMS IDENTIFIED
JioSphere's UX suffered from limited user understanding.
JioSphere's user experience and adoption were hindered by fragmented insights and a lack of deep understanding of diverse user behaviors, causing:
~ Feature Discoverability Gaps
~ Engagement Challenges
~ Reliance on Assumption-Based Design

JioSphere lacks crucial user insights for an optimized experience.

This deficiency leads to sub-optimal feature adoption and potential user frustration, as the design and product teams lack a unified understanding of specific pain points and unmet needs across varied user segments. Therefore, this UX research project aims to develop a robust understanding of the JioSphere user base by integrating direct user feedback and behavioral observations, thereby enhancing user interaction, driving feature adoption, creating a more personalized digital experience, and ultimately contributing to overall product success.
MY CONTRIBUTIONS
To enhance its experience and boost feature adoption, JioSphere requires more profound user understanding.
To define the project's direction and scope, I focused on clarifying 4 key areas::
User Research & Analysis
Conducting extensive user research through one-on-one interviews and observation to identify pain points, motivations, and unmet needs of JioSphere users.
Persona Development
Developing three primary user personas based on qualitative insights, highlighting differences across various user demographics (e.g., urban digital natives vs. rural first-time tech users)
Product Insight Synthesis
Synthesizing product insights, including identifying friction points in onboarding and feature discoverability, suggesting refinements, and mapping feature adoption journeys for JioSphere.



Design Collaboration
Collaborating with product designers in ideation workshops, presenting research insights via user journey storyboards, and validating design ideas through user feedback.
Methods Used šŸ› 
To achieve the project's objectives, a range of qualitative research and design thinking methodologies were employed:


REFLECTIONS
āœŽ į°Outcome
~Helped ground the JioSphere product design team in real user expectations.

~Prioritized 5 key improvements in the next JioSphere product sprint based on insights.

~Built internal awareness around diverse user needs and accessibility gaps concerning JioSphere.

š„žāØ¾š“¢Ö“ą»‹ Speaking up my learnings!
Through the JioSphere UX research project, I gained invaluable experience in understanding complex user behaviors and translating them into actionable product insights. Key learnings included mastering various qualitative research methods like one-on-one interviews and empathy mapping to uncover deep user needs and pain points. Developing distinct user personas effectively highlighted the diverse requirements of different user segments, from urban digital natives to rural first-time tech users. Furthermore, synthesizing these insights into concrete product refinements and actively collaborating with design teams taught me how to effectively bridge research findings with design execution, ultimately contributing to a more user-centered and successful product development cycle for JioSphere.
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Next case study!
IBM, 2024
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Let 's keep in touch !
Sakshi Harbhajanka - Ā© 2025
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